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Study finds too many white faces in Canadian ad

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Study finds too many white faces in Canadian ads


Misc CDN | 207704 hits | Sep 18 6:09 pm | Posted by: Hyack
22 Comment

A study of Canadian television advertising has found that whites are over-represented in commercials and racial stereotypes tend to be perpetuated where visible minorities appear.

Comments

  1. by avatar Hyack
    Thu Sep 19, 2013 1:55 am
    I don't know about anyone else, but I can't remember the last time I saw a member of our First Nations, Inuit or Metis in the Hudson's Bay store or the local Abercrombie and Fitch for that matter!

  2. by jeff744
    Thu Sep 19, 2013 2:11 am
    "Hyack" said
    I don't know about anyone else, but I can't remember the last time I saw a member of our First Nations, Inuit or Metis in the Hudson's Bay store or the local Abercrombie and Fitch for that matter!

    I see it all the time around here. The issue is that those places are all based out east where there are few Aboriginals, out here I see them in tons of posters.

  3. by avatar saturn_656
    Thu Sep 19, 2013 2:20 am
    ?The media does have the power to shape our ideas about who people are. The media can reinforce cultural values that are already out there, so when we see commercials that feature characters that we are not used to seeing ? a black family eating at a restaurant rather than a white family ? little by little if we are exposed to those ideas over time, it broadens the idea of what is normal,? Baumann said.


    Because most of us don't think it's normal for a black family to eat out at a restaurant?

    Where is this guy living?

    Where does he think Canadians live?

  4. by Thanos
    Thu Sep 19, 2013 2:54 am
    To quote Kid Rock, the makers of this study can kiss my white Anglo-Saxon ass. :evil:

  5. by bambu
    Thu Sep 19, 2013 3:11 am
    Yes, must have more non-White faces on tv just for the sake of it.

  6. by avatar PublicAnimalNo9
    Thu Sep 19, 2013 3:27 am
    I must be watching all the wrong commercials then.

  7. by avatar martin14
    Thu Sep 19, 2013 4:31 am
    "bambu" said
    Yes, must have more non-White faces on tv just for the sake of it.


    Not for the sake of it.

    You are being socially engineered.

  8. by avatar herbie
    Thu Sep 19, 2013 5:02 am
    Wonder what the same author would say if they dared make a Labatt's Blue ad featuring a bunch of natives?

  9. by avatar Xort
    Thu Sep 19, 2013 5:47 am
    OMG a totaly self directed unplanned action by many different acting groups was off by 7% of the actual make up of the nation.

  10. by avatar DrCaleb
    Thu Sep 19, 2013 1:45 pm
    The Canadian based company I work for, I've noticed has almost no white people in their interal websites for HR and Sales force pages. And the sensitivity training seemed also to imply that racism only applied to minorities.

    I think they tried too hard, and ended up being what they tried so hard not to be.

  11. by Lemmy
    Thu Sep 19, 2013 1:59 pm
    All over campus there are posters depicting groups of students in various activities. Those groups of students are always composed to promote multiculturalism, including faces of various ethnicities; caucasian, black, Oriental, south Asian, Native. But if you've ever spent any time on a university campus, you'd know that those PC depictions are completely unrealistic. The Orientals stick to themselves. They don't let students of other ethnicities in their study groups. :twisted:

  12. by avatar Jabberwalker
    Thu Sep 19, 2013 2:24 pm

    I don't know about anyone else, but I can't remember the last time I saw a member of our First Nations, Inuit or Metis in the Hudson's Bay store



    The last time a native person shopped at the Bay, they were screwed out of a six foot high stack of beaver pelts in exchange for a Brown Bess musket.

  13. by avatar ShepherdsDog
    Thu Sep 19, 2013 2:35 pm
    There were plenty of white faces in the ads found in Chinese, Japanese and Korean magazines, department stores and TV commercials.

  14. by OnTheIce
    Thu Sep 19, 2013 2:35 pm
    These ads where they throw in the token Black, White or Asian person stands out so badly.

    It brings me back to the Dave Chapelle, "grape drink" set about the Sunny Delight commercial.




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