I don't. It's just one more method for funeral directors to get rich off the grief of others. Funeral directors fall in between politicians and used-car salesmen on the professional ethics scale.
I think it's awesome. Usually you have talked about stuff like this with your family before you die, and if a hearse is what you want, at least it is available now. IMO it's far better than the ugly cars...
I think it's great too. Especially for those who lived in that era. Many of them likely came home from the hospital via horse and buggy. Why not leave the same way.
You can marry in a hearse, so why not this?
I think it's a great idea.