I don't like it.
Not only does it have nothing to do with the Olympics and the ideals behind the Olympics, it also is not representative of Canada or British Columbia.
If a logo was to be selected completely unrelated to the Olympics or Vancouver, at least pick something stylish, and something that showed off the fact that Canada is a first-world nation—clean, high-tech, modern, etc. But let's not promote the stereotypical view that Canada is 100 (or more) years behind the times, living in log cabins, populated by lumberjacks and simpletons.
In addition, I believe Aboriginal groups were among the groups opposing Vancouver’s bid to host the Olympics in the first place. Since winning the bid, several Aboriginal groups have found ways to further throw hurdles in the way of Olympic preparation (protesting activities that might occur on Aboriginal-claimed land, gouging developers whose infrastructure work passes through Aboriginal-claimed land, for example, expansion of the Sea-to-Sky Highway, and more). And the various groups cannot agree amongst themselves anyhow:
http://www.mytelus.com/sports/article.d ... D=1909743&
Yet the VANOC still saw fit to make an attempt to suck up to them.
Looks like typical Canadian behaviour: somebody spits in our hat and we say, “Thank-you very much; it fits much better now.”
What a lame logo—a real embarrassment to Vancouver.