But again you miss the point. The point was only to say that's what they're showing us over on the right in blogs.
You say they're stirring things up. Yes! That's also the point.
However since you put Snopes forward, you've got me noticing their use of the term "transphobic". To me that's saying the right is not the only cheap side of new media getting hysterical.
But here's the claim from the contributor at Snopes:
$1:
For instance, the above-displayed picture has nothing to do with Target's restroom policy. The image was not taken in a women's restroom at a Los Angeles Target store (rather a men's room that was undergoing repair or refurbishment) and makes little sense given that individuals of any gender can use stalls for their bathroom needs, but urinals are not generally suitable for women.
Target has also affirmatively denied any plans to install urinals in their women's restrooms:

So was it a unisex bathroom, a bathroom they were converting, or as the Snopes poster appears to guess, a men's room? Why did the tweeter user named Kathleen think it was women's? Did she just make it up? Is she even real? I didn't care before, but now I'm getting curious.
The way it appears though is this tweeter user named Kathleen claims she saw something and took a picture. Then she posted on the internet in a behaviour appearing like this:

I post it with a "take it with a grain of salt" disclaimer.
OtI ignores the disclaimer and does this:

But as I say, now I'm confused. I've seen the claims from the right wing blog, the increasingly leftist, one-time-fact-checking site Snopes, and from Target.
I'm not sure any of them have the whole truth or are telling it.
However let's go back to the original point of 'So what?'
The point is people are getting hysterical, and it's spreading.