Millennials are no longer following their noses to a box of cereal in the morning, and that's slowly starving the breakfast cereal industry, according to a new report.
I debated between posting this under Health or Lifestyle and went with Lifestyle mostly because of this from the article:
"Almost 40 per cent of the millennials surveyed by (market researcher) Mintel for its 2015 report said cereal was an inconvenient breakfast choice because they had to clean up after eating it," the New York Times article says.
It goes on to suggest that marketers are still searching for ways to capture the attention of the elusive millennials, who couldn't be bothered to wash out a bowl of lukewarm milk and Shreddies bits.
Ah, BS. If there's "less interest" in cold cereal among my generation, it's because of the price. There's plenty of twenty-somethings still eating cereal for dinner.
"Strutz" said I debated between posting this under Health or Lifestyle and went with Lifestyle mostly because of this from the article:
"Almost 40 per cent of the millennials surveyed by (market researcher) Mintel for its 2015 report said cereal was an inconvenient breakfast choice because they had to clean up after eating it," the New York Times article says.
It goes on to suggest that marketers are still searching for ways to capture the attention of the elusive millennials, who couldn't be bothered to wash out a bowl of lukewarm milk and Shreddies bits.
Seriously?
Don't most people own a dishwasher?
Probably the same group that drinks half a dozen, or more, energy drinks a day.
"Public_Domain" said Ah, BS. If there's "less interest" in cold cereal among my generation, it's because of the price. There's plenty of twenty-somethings still eating cereal for dinner.
Price shouldn't be that big a concern. A jug of milk and a box of cereal can be had for about 10 bucks and could give you breakfast for an entire week!
Funny, in England there was a big fuss because somebody opened a hipster cold cereal cafe in a down market area. Can't have this awful gentrification where people are eating cold cereal. But I guess the customers don't have to clean up after ward.
So there's how to capture their attention - make it something you go out for.
Cold cereal certainly never seemed like much of a breakfast option to me.
I always have cheerios and grain/fruit cereal on hand for those mornings I opt to hit the snooze button a couple extra times, so for me cold cereal a convenient, cheap and quick breakfast.
2Cdo, count me as one that does not have a dishwasher.
"Strutz" said I always have cheerios and grain/fruit cereal on hand for those mornings I opt to hit the snooze button a couple extra times, so for me cold cereal a convenient, cheap and quick breakfast.
2Cdo, count me as one that does not have a dishwasher.
I do the cereal thing mainly when I'm in camp for the same reason as you.
We have one at home but it rarely gets used since the boys moved out and I'm gone for 7-9 months of the year.
Careful there buddy. The proper terms are 'married to' and 'wife' nowadays.
On a slightly more serious note, Cheerios are about the only cold cereal I eat. Usually breakfast is steel cut oats(made ahead on Sunday and reheated in the microwave) or scrambled eggs, salsa and piece of fruit(orange, banana or berries).
Careful there buddy. The proper terms are 'married to' and 'wife' nowadays.
On a slightly more serious note, Cheerios are about the only cold cereal I eat. Usually breakfast is steel cut oats(made ahead on Sunday and reheated in the microwave) or scrambled eggs, salsa and piece of fruit(orange, banana or berries).
Fuck, when I'm at home I am the chief cook AND bottle-washer!
I like to eat them watching tv, right out of the box. Thank God cornflakes and Rice Krispies are always $8 a box, but I can ALWAYS find Chocolate Coated Sugar Bombs for $3-$4 a box.
It seems like some people will do anything to piss off "millennials" nowadays. "Back in my day we ate cold cereal and men didn't watch show about ponies. Durr Hurr."
It goes on to suggest that marketers are still searching for ways to capture the attention of the elusive millennials, who couldn't be bothered to wash out a bowl of lukewarm milk and Shreddies bits.
Seriously?
I debated between posting this under Health or Lifestyle and went with Lifestyle mostly because of this from the article:
It goes on to suggest that marketers are still searching for ways to capture the attention of the elusive millennials, who couldn't be bothered to wash out a bowl of lukewarm milk and Shreddies bits.
Seriously?
Don't most people own a dishwasher?
Probably the same group that drinks half a dozen, or more, energy drinks a day.
Ah, BS. If there's "less interest" in cold cereal among my generation, it's because of the price. There's plenty of twenty-somethings still eating cereal for dinner.
Price shouldn't be that big a concern. A jug of milk and a box of cereal can be had for about 10 bucks and could give you breakfast for an entire week!
So there's how to capture their attention - make it something you go out for.
Cold cereal certainly never seemed like much of a breakfast option to me.
2Cdo, count me as one that does not have a dishwasher.
I always have cheerios and grain/fruit cereal on hand for those mornings I opt to hit the snooze button a couple extra times, so for me cold cereal a convenient, cheap and quick breakfast.
2Cdo, count me as one that does not have a dishwasher.
I do the cereal thing mainly when I'm in camp for the same reason as you.
We have one at home but it rarely gets used since the boys moved out and I'm gone for 7-9 months of the year.
Don't most people own a dishwasher?
Careful there buddy. The proper terms are 'married to' and 'wife' nowadays.
On a slightly more serious note, Cheerios are about the only cold cereal I eat. Usually breakfast is steel cut oats(made ahead on Sunday and reheated in the microwave) or scrambled eggs, salsa and piece of fruit(orange, banana or berries).
Don't most people own a dishwasher?
Careful there buddy. The proper terms are 'married to' and 'wife' nowadays.
On a slightly more serious note, Cheerios are about the only cold cereal I eat. Usually breakfast is steel cut oats(made ahead on Sunday and reheated in the microwave) or scrambled eggs, salsa and piece of fruit(orange, banana or berries).
Fuck, when I'm at home I am the chief cook AND bottle-washer!
Thank God cornflakes and Rice Krispies are always $8 a box, but I can ALWAYS find Chocolate Coated Sugar Bombs for $3-$4 a box.
"Back in my day we ate cold cereal and men didn't watch show about ponies. Durr Hurr."