Calumny
Forum Elite
Posts: 1032
Posted: Tue Apr 26, 2005 6:24 pm
[QUOTE]Meanwhile, "deep integration" is a known economic term, and especially the term commonly used by the proponents of that plan--and in our Canadian media when talking about it.[/QUOTE]<br />
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True. <br />
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Calling a spade a spade, the plan is more or less a harmonization, or joining, of our economy with the U.S. economy or, more accurately, the submersion of our economy into that of the U.S.<br />
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Needless to say, describing the spade as a spade, as above, would likely to ring quite a few alarm bells with Canadians. <br />
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However, this being a 'democracy' and all, the 'harmonization' plans can't be hidden from the public view. Still, having the plans in the public view and having the public actually view, acknowledge and understand the plans are two different things.<br />
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I wonder who coined the term 'deep integration'?<br />
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I googled 'deep integration Canada'. Oddly enough, the first 100 or so links are are sites like Vive, notacolony, Council of Canadians, etc. The Fraser Institute is also represented. <br />
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Mainstream media was curiously absent in the links provided. Apparently, 'deep integration' doesn't get a lot of play in the Globe for Sale or Post(erior).<br />
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One of the few non-activist links is <a href="http://strategis.ic.gc.ca/epic/internet/ineas-aes.nsf/en/ra01710e.html">here</a>. The information, particularly the last paragraphs, and source are interesting. <br />
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Personally, there's something about this phrase that just turns me off. It isn't the meaning of the term, it's just the combination of the words themselves. I'd really like to see how a focus group reacted to 'deep integration', i.e., when presented with the term would most be interested in finding out more or disinterested/turned off?<br />
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I'm sure if the term used for the proposed plan was 'becoming part of the U.S.', you'd get a lot of Canadian 'interest'. For some reason, I don't think we'll see the same interest generated in a fight against 'deep integration with the U.S.', particularly in how this is presented, i.e., a logical harmonization of regulations to bring these up to date, etc.<br />
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I guess my point is that many of the folks forwarding 'globalisation', 'deep integration', etc. are experts in creating messages to sell products, create the 'need' for products, build an 'attachment' to a product (Got to love that Pop'n'Fresh) and as experts in these, and other, types of communication, can be expected to know what will turn people off a product. <br />
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So, how would I advertise a product I didn't want to generate either positive or negative interest in? What if I could create a name that no one cared to look past, whether presented by me or by my 'competitors'?<br />
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Okay, so maybe I'm stretching things here.<br />
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The message has to reach the audience. Most Canadians aren't dedicated 'Canadian sovereignists' or leftists and aren't interested in hearing the jargon of either. Most Canadians are just Canadians. To get their attention, just tell them Canada is joining the U.S. That is after all what everything is all about.<br />
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A shock and awe 'We're joining the U.S.' campaign might do wonders.<br />
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<img align=absmiddle src='images/smilies/biggrin.gif' alt='Big Grin'>
"When we are in the middle of the paradigm, it is hard to imagine any other paradigm" (Adam Smith).